the conscentsus:

unlocking the power of scent: the importance of fragrance in consumer products

Download the ultimate white paper on how & why we scent our surroundings — plus takeaways for makers to build brand loyalty.

A $299 value! Free for a limited time when you sign up with email.

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it’s time to wake up and smell the roses...

& the citrus fruits, fresh & clean scents, & vanilla, too. Spoiler alert! These are some of consumers’ most-loved scents in 2022.

But what attracted consumers to these fragrances in the first place? How are they using them in their daily lives? And, well, why? Turns out, the answers aren’t all common scents — er, sense.

key takeaways.

  • 79% of home fragrance users believe home scents can benefit their well-being.
  • Aside from fragrance, consumers consider a product’s lifespan & price point the most important factors in a scented product purchase.
  • Nearly half of all consumers are not loyal to a specific brand of scented products, but rather they are loyal to a specific scent.
  • In a blind focus group, 2 in 3 people prefer Makesy fragrances over other brands.

as a maker, you’re not gonna want to skip this.

With research from our dearest vendors & partners, we’ve distilled down the driving factors behind consumer behavior, all in the name of elevating, educating, & inspiring your scented product offerings.