The Rise Of Green Beauty + Eco-Friendly Product Recipes
Let’s be honest, the beauty industry has really been cleaning up its act lately. Along with the rise of clean beauty, green beauty, which focuses on sustainable and eco-friendly practices, has become an equally important factor in influencing beauty product purchases among younger generations (gen Z and millennials).
Younger consumers are more concerned with purchasing eco-friendly products and the global sustainable personal care market is currently valued at $50.8 billion, is expected to double by 2031!
what is a green product?
Green beauty focuses on the health and well-being of both people and the planet, with an emphasis on environmentally friendly, ethically-produced, and socially responsible practices that promote sustainability and minimize harm to the environment and society.
While Makesy's made better™ standards mean our products are always clean, cruelty-free and vegan, we decided to make it easy for you to find green ingredients and packaging for your products.
Do you feel like your brand can do more for your customers and the planet? Our experts in the lab are here to make it easier for you than ever. We put together a few simple green beauty product recipes to get you started.
100% sustainable squalane face oil
Long known for its moisturizing & anti-inflammatory benefits for skin & hair, squalane has always been a highly sought after oil for beauty products, that was historically harvested largely through cruel and inhumane practices.
Recent focus on finding ethical & sustainable, plant-derived sources has led to a rise in availability and popularity for products containing squalane!
We source our sustainable sugarcane squalane from irrigation-free farms in Brazil who farm through regenerative processes.
This isn’t really a recipe but we had to let you know that 100% pure squalane is actually the MOST popular type of squalane product in the market!
Notable examples include The Ordinary’s 100% Plant-Derived Squalane and Biossance’s 100% sugarcane squalane oil (look familiar 👀?).
These popular products' average retail price is around $10-$12 per 1 fluid oz. , which means a gallon of our sustainable sugarcane squalane could generate up to $1280 in revenue ($419.65 cost)!
Our experts suggest packaging this in our 1.3 oz / 40 ml frosted glass & bamboo dropper bottle for a plastic-free package.
eco-friendly squalane & vitamin C face mask recipe
A versatile ingredient that is suitable for all skin types, squalane has synergy with the Vitamin C found in our kakadu plum extract; helping to improve efficacy and moisturization!
This organic face cream is similar to Biossance’s squalane + vitamin rose moisturizer, and we suggest a sales price of at least $30.
The packaging and ingredients to make 20, 50ml/1.7oz face creams will cost less than $150, giving this recipe the potential for $600+ in revenue (300% ROI)!
what you’ll need:
- 20 1.7 oz / 50 ml frosted glass & bamboo jar
- 1 2lb organic green tea face cream base
- 1 1.7oz sustainable sugarcane squalane
- 1 2oz green tea & goji ferment extract
- 1 10mL upcycled gajar seed & black iris
mixing instructions:
- Clean your workspace with soap and water, dry, and then sanitize with >60% alcohol (isopropyl alcohol is sufficient)
- In a clean, appropriately sized mixing vessel, combine your ingredients and mix until all ingredients are evenly distributed.
- Use a spatula to evenly fill your 20 1.7 oz / 50 ml frosted glass & bamboo jars and seal the caps tightly. Give yourself a round of applause, well done maker!
- Make the most of our partnership with Vistaprint to create exquisite, customized labels and packaging for your product.
- If you need assistance with product photography, take advantage of our exclusive offer with Soona, our go-to product photography collaborator.
Tag us in your green beauty products on social media with #makesy and we'll put a spotlight on your sustainable biz!
Happy making!
