The Benefits Of Candle Refill Subscriptions
Today on makers moments, Mel shares our knowledge on subscription models + ways to benefit from this model!
Subscription models are usually used by consumers that use a product continually. They benefit both the customer and the business owner. The business owner gets consistent income and the consumer gets a reliable product they can count on!
As a business owner, this consistent income will allow you to work within your margins a little bit and be able to provide a lower cost for your customers which in turn, will increase the amount of subscriptions you receive as well.
A simple way to incorporate this model into your candle business is with candle inserts. The luxe marble vessels here at makesy all come with an optional fitted glass insert for a sustainable subscription model. Customers make a one-time purchase of the luxe marble vessel and have the ability to purchase different fragrance candle inserts at a lower cost than purchasing another vessel.
If you want to take this eco-friendly model one step further, you can set up a system where your consumers ship their empty refills back to be recycled, cleaned, etc. and the customer receives a discount on their next purchase as an incentive to reduce waste.