From Hobby to Hustle: Sara of Blank Mason
"Blank Mason Candle Bar offers a hands-on experience that combines high-quality products (thanks to Makesy) with a welcoming, beautifully designed space. Our candles aren’t just items on a shelf; they’re made by our customers, who blend their own scents and select vessels that match their personal style. The chic, bold aesthetic of our spaces invites customers to enjoy a memorable retail experience they want to share, blending hospitality with a focus on self-care that’s different from any traditional store."
Sara recently marked an incredible milestone—3 years in business—and took an exciting leap by launching a franchise model for Blank Mason. Curious about how she built her brand and reached this point? Keep reading to dive into her inspiring journey!
how it started
"My journey started with a love for hospitality and creating experiences that make people feel connected, cared for, and sensational. I was drawn to the artistry of scent and its ability to transform an atmosphere, so I began with candles. I wanted each product to evoke emotion, inspire creativity, and offer comfort—a reflection of my commitment to self-care and providing a special experience."
on building a business
"I knew from the beginning that I wanted to create an experience, but just as I was getting ready to secure a lease, COVID hit, and malls shut down. I had to pivot and took that time to launch the Blank Mason candle brand. I started with a few signature candles, which I sold online and at local markets where I could connect with customers and share my vision. From the start, I focused on a small selection of high-quality, handcrafted products. Our core line launched with six scents, and we added three seasonal candles each season.
By the time we were ready, we pivoted back to our candle bar model, launching on November 11, 2021. This allowed us to offer a one-of-a-kind candle-making experience while still carrying the Blank Mason candle brand in our retail area, alongside other locally owned candle brands and decor."
on taking the leap
"The turning point came when I realized I could bring my passion for hospitality into a truly interactive retail experience. This idea stayed with me, and I was confident there was a market for it.
Entrepreneurship is in my blood—my grandfather, a strong-willed entrepreneur himself, instilled in me the drive to follow through on my vision. Watching customers light up with excitement as they crafted their own candles confirmed the demand for something unique—a space where self-care, creativity, and connection come together. That realization, along with the enthusiastic feedback, gave me the confidence to develop Blank Mason into a franchise system."
on collaborations
"Collaborations have been essential for our growth, allowing us to work with like-minded brands and bring fresh ideas to Blank Mason. Each partnership has brought new energy and helped us reach audiences who value the same commitment to quality and unique experiences, enriching our offerings and fueling growth."
on business expansion
"Franchising was a natural next step to bring our unique concept to other communities and connect with creatives who share our passion for hospitality and self-care. With nationwide leads coming in from potential franchisees and landlords, we prepared by refining our model, developing consistent training and support, and establishing brand guidelines to ensure each location captures the essence of Blank Mason. We’re thrilled to empower others to bring this one-of-a-kind experience to their own cities."
on market expansion
"Makesy's DIY perfume-making kit aligns perfectly with Blank Mason’s focus on self-care and personal expression. It expands our product line in a way that complements our aesthetic and values, giving customers the chance to create something deeply personal. This kit has been a great addition, offering our customers another way to engage and connect with our brand."
on finding inspiration
"My passion for creating spaces that make people feel valued and welcome drives me everyday. Seeing customers embrace our space as a place of creativity and self-care keeps me inspired. I’m also motivated by the opportunity to grow our brand and share this unique experience with new communities across the country through our franchise network."
advice for makers
"Stay true to your values and keep focused on the experience you want to offer. Building a business in hospitality requires resilience and a deep commitment to customer satisfaction. Invest time in crafting a unique and memorable experience, something that goes beyond the product itself. When your business reflects your passion, customers will connect with it in meaningful ways."
If you’re a creator or entrepreneur interested in a franchise opportunity that blends hospitality, self-care, and creativity, Blank Mason Candle Bar is a perfect fit. The franchise model allows you to bring a unique retail experience to your community, backed by a brand committed to quality and customer experience.
We’re excited to expand our family and share our passion with others who value the art of creating memorable, meaningful moments. LEARN MORE ABOUT FRANCHISING AT WWW.BLANKMASONFRANCHISE.COM
