Pucker Up & Profit, Start Making & Selling Your Own Lip Gloss.
Did you know that makeup sales grew faster than any other consumer good category over the last year? In 2022 makeup sales grew faster than skin & hair care products combined. Over 22% year over year growth!
Multi-functional beauty products like plumping lip gloss and tinted lip balm showed the highest growth over the year at 44%. That's one impressive stat! The success was attributed to their convenience and perceived value over traditional makeup products.
So what does this mean for makers? Well, lip gloss is inexpensive to create and has a relatively low price point for the consumer. Popular beauty brands such as Tower 28, Fenty, and Lawless have capitalized on this craze and are earning praise from customers and industry leaders alike.
Whether you want to start a lip gloss business or add lip gloss to your existing product line, Makesy’s ingredients, supplies, and recipe guides make it affordable and easy!
pricing & profit
Here's a quick break down of your startup costs. With an 8oz lip gloss base you can make 25 units of lip gloss (8ml per unit). The base, color, and packaging will cost you around $90 (~ $3.60/unit).
With popular brands selling for between $24-$40 each, we suggest you start selling your lip gloss for around $16 each. You could price yours higher or lower depending on your target market but we've seen small businesses have success pricing their products slightly under larger brands.
This means your initial investment could gross $400 in total sales (>400% ROI).
That’s not all! You can add an all-natural lip plumping blend, extra fine mica and flavor to your lip gloss line. The materials would cost less than an additional $20 ($110 total; <$4.60/unit) which would still net more than a 350% ROI!
diy lip gloss inspiration
Ready to start making some lip gloss but not sure where to start? Our beauty experts prepared 56 example shades using our 8 lip pigments. Experiment with 4 different levels of color and extra fine mica powder to create unique variations.
Take a look at the images below for some inspiration!
get started making lip gloss
First, let’s go over the basic supplies you’re going to need & suggested usage percentages:
- Lip gloss base: a vegan, cruelty-free lip gloss base that is high shine, non-sticky, and naturally hydrates and nourishes lips. Use at 85% - 100% of your recipe.
- Lip pigment: pick from our 8 lip pigment shades (see swatch examples below for suggested percentages).
Optional enhancers:
- Extra fine mica: our 3 extra fine micas are smaller in size so they don’t settle while in solution (1-3%).
- Actives: our suggested active is the all-natural lip plumping blend which has instant lip plumping and long term wrinkle filling benefits (when used at 3%)
- Flavors: add 0.5% - 1.0% of your favorite flavor!
Packaging:
lip gloss formulas
Once you’ve selected a shade above, use this handy reference table to find the ingredient breakdown. You'll find the percentage of pigment, mica, active, and flavor based on low, medium, high, and maximum concentrations.
|
pigment name |
low % |
medium % |
high % |
max % |
| 1 | 3 | 4.5 | 6 | |
| .5 | 1.25 | 2 | 3 | |
| 1 | 2 | 3.5 | 5 | |
| 2 | 4 | 6 | 8 | |
| 1 | 3 | 4 | 5 | |
| 4 | 7 | 8 | 10 | |
| 6 | 8 | 10 | 12 | |
| 2 | 4 | 6 | 8 | |
| 1 | 3 | 4 | 4 | |
| 1 | 2 | 3 | 3 | |
| 1 | 2 | 3 | 3 | |
| 1 | 2 | 3 | 3 | |
| 0.5 | 0.75 | 1 | 1 |
*If you don’t have a digital scale, you can use the following approximate conversions to make your product by volume:
- 1 oz of lip gloss base → 2 tbsp
- .04 oz of lip pigment, flavor, or all-natural instant lip plumping blend → ~1ml or ¼ tsp
- .05 oz of lip pigment → ~½ tsp
lip gloss diy kits
Experiment with making your own unique shades of lip gloss with our lip gloss starter kit or the lip gloss pro kit.
These kits come with all the ingredients and supplies you need to get started making your own custom lip gloss.
The starter kit includes your lip gloss base, 4 pigments, one shimmer mica, and our natural coconut cream flavor.
If you're ready to taking your making to the next level, you'll want the pro kit. It includes everything you need to experiment with a variety of ingredients.
You get 8 different lip gloss pigments, 3 shimmer micas, 2 of our most popular natural flavors, and the all-natural lip plumping blend. Plus, you get our beauty batch book that will help guide you with 55 sample shades!
We can't wait to join you on your lip gloss making journey! Tag us with #makesy so we can share your sultry new shades!
